"Fossil
has held a position in the corporate promotional products industry
for 8 years. The last 3 years have involved further entrenching
ourselves in the industry and its' associations (ASI and PPAI) to
strengthen our Authorized Distributor channel and offer the corporate
customer more choice."
"By
leveraging the Fossil retail brand and assortment of product
categories (watches, leather accessories, sunglasses, clocks, gift
and gift certificates) our Corporate Special Markets Division can
offer more product alternatives, price and logo options for the
incentive industry .We find our products are used for:"
New
Product Launches Meeting
Gifts Safety
Awards Service
Awards Sales
Awards...
"The
Fossil Corporate pledge:"
Provide
a swell choice of products
Continue
to set the standard in unique packaging. Always offer a tin!
Allow
for multiple corporate logo techniques and options
Provide
creative folks to help you find a product for every occasion
"Offer
FREE COMPUTER DRAWINGS for EACH product thus providing a powerful
visual tool for both our Authorized Fossil distributors and the
corporate customer."
Service
with a smile!
COMPANY
HISTORY
"Fossil
was founded in 1984 at a time when watches were created for function
rather than fashion. The company sought to fill this void in the
market and began designing watches to act as a fashion accessory.
Fossil incorporated a fifties Americana design into the brand image
in an attempt to target value driven consumers. The concept paid off
and Fossil quickly emerged as the leader of a growing industry. Today
Fossil produces over three hundred different styles of watches in a
line which continually changes. Fossil's renowned designers
constantly study emerging fashion trends to bring consumers the most
unique and innovative products. After augmenting the watch selection
choice for consumers, Fossil expanded its selection to other
fashionable accessory items. Fossil introduced small leather goods in
1992 for men and women. Wallets, belts, key chains and backpacks
helped Fossil establish its expertise in leather goods. In 1995,
Fossil moved into the eyewear market introducing uniquely designed
sunglasses creatively capturing the Fossil image. In addition, the
company began opening a group of outlet stores nationwide creating
its own discontinued distribution channel. In 1996, Fossil.com was
launched becoming one of the first on-line retailers and began
opening several company-owned accessory stores. During 2000, Fossil
introduced its first line of apparel, launching it both
"on-line" as well as through several larger format
company-owned stores. This latest move represented just one more step
in Fossil's effort to strengthen the accessory market with innovative
style and quality aiding the company in its continued growth."
"Fossil
is a design, development, marketing and distribution company that
specializes in consumer products predicated on fashion and value. Our
principal offerings include an extensive line of fashion watches sold
under the Fossil brand, as well as complementary lines of small
leather goods, belts, handbags, jewelry, sunglasses, and Fossil brand
apparel for both men and women."
